A craft is a profession that requires a particular kind of skilled work. In a historical sense the term is usually applied to people occupied in small-scale production of goods. In recent years, the craft movement has grown tremendously. Consumers are choosing quality, handcrafted products over mass-produced goods. They want their new purchase to be special and they are willing to pay the extra money for it. And we get that. That’s why this time Indie Brands is looking into the world of craft.
With amongst others: Duke & Sons Leather, Woody Skateboards, Wendy van Wilgenburg (Ambacht in Beeld Festival 2014), Pear Paper, Imkerij Hortensius, Holy Scrap, Granny’s Finest, CrowdyHouse, Letterpress Amsterdam, Afriek, Jasper Andries, DamPlank and De Viltmannen.
Duke & Sons Leather
Jan den Hartogh is a real craftsman who works with his hands. Since he’s a great fan of quality products that lasts a lifetime he started ‘Duke & Sons leather’. This is an independent brand of handmade leather accessories. The perfect material that will becomes prettier the longer you use it. Jan is going to tell us all about his craft and his work, which he ‘learned by doing’.
According to Woody Skateboards skateboarding has lost it’s roots. Mass production took over and now it’s all about producing fast and cheap. They wan’t to bring the DIY spirit from the sixties back to skateboarding. Every skateboard is handmade from locally grown timber. Every board is unique because the wood dictates the way they look. From each board the origin of it’s wood is known, as well as the age, exact location of the tree and reason why it was felled.The shapes are derived from the early boards of the sixties and seventies. But the ride is from these days with the best wheels and setup to surf the concrete waves. Learn more about how to live up to the DIY spirit!*
Granny’s Finest is a fashion label benefiting society. It offers senior citizens social interaction and involvement in a social enterprise. Grannies gather once per week and work together with young designers creating knitted pieces using natural materials such as wool and cotton. Started in 2011, and has now over 300 participants. Through this experience, generations learn from each other while fighting loneliness (Out of 2.6 Million 65+’ers in the Netherlands, one million struggles with loneliness). With the proceeds, the participants are taken on trips and encouraged to live an active ageing life style.
Crowdyhouse is an online marketplace for independent designers and makers. On Crowdyhouse designers present their products and here you can buy directly from the designer. Your support helps the makers and designers to work independent. Each product on Crowdyhouse is produced on a small scale and has a unique story told by the designer.
Thomas Gravemaker, who has extensive experience and knowledge in letterpress and graphic design, worked for many years in the UK and in France, before setting up his own studio. His passion for letterpress began prior to his training at the Gerrit Rietveld Academie in Amsterdam and has developed over the years. During these years, he has worked on private commissions, taught letterpress and given lectures. He has – after having spent many years in London, Paris and Edinburgh – returned to Amsterdam to take further and refine his craftmanship in his fascinating workshop situated in the centre of the city. Here, he shares his wide knowledge and passion of letterpress and combines new methods with the old ones in creating inspiring products that are always executed to a high standard.
The Indie Brands Events are initiated by Anneloes van Gaalen and Pakhuis de Zwijger.